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Hardcover Communication Theory: Media, Technology and Society Book

ISBN: 076197069X

ISBN13: 9780761970699

Communication Theory: Media, Technology and Society

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Format: Hardcover

Condition: New

$240.00
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Book Overview

This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the ′first media age′ of broadcast with the ′second media age′ of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings...

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