Communication, New Media and Everyday Life
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The aim of this text is to use stories to describe and explain the journey from 'new media in communication' to 'new media is communication.' In so doing it provides a thorough grounding in communication and new media theory and practice for undergraduate students. The premise that for generation Y and Z, new media can no longer be easily distinguished from communication underpins the text; for them, new media is communication. It therefore encourages the reader to understand how they use 'new' media to do 'old' things. The first section of the book introduces the reader to the building blocks of communication; its basic tools, devices and approaches. The second section takes the ideas and concepts in the first part and applies them to 'new' media. Covered here are topics including ideology in film and television, organisational communication, values in the new digital world and how identity, privacy, deception and truth have been redefined. The third and final part looks at communication today; exploring what it might be like to live in an increasingly digital world.
Format:Paperback
Language:English
ISBN:0195572327
ISBN13:9780195572322
Release Date:December 2011
Publisher:Oxford University Press, USA
Length:262 Pages
Weight:1.25 lbs.
Dimensions:0.6" x 7.4" x 9.9"
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