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Politics & Social Sciences Books > Elections & Political Process Books
Paperback Communication in Political Campaigns Book
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ISBN: 0820486043

ISBN13: 9780820486048

Communication in Political Campaigns

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This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns,...

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Format: Paperback

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Related Subjects

Elections & Political Process Language Arts Political Science Politics & Government Politics & Social Sciences Social Sciences

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