Communication Consultants in Political Campaigns: Ballot Box Warriors
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Book Overview
We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning...
Format:Hardcover
Language:English
ISBN:0275952061
ISBN13:9780275952068
Release Date:October 1997
Publisher:Praeger
Length:240 Pages
Weight:1.25 lbs.
Dimensions:0.9" x 6.4" x 9.5"
Related Subjects
Business Business & Finance Business & Investing Communication Communication & Journalism Communications Economics Elections Elections & Political Process Language Arts Marketing & Sales Political Science Politics & Government Politics & Social Sciences Public Relations Social Sciences Textbooks Words, Language & GrammarCustomer Reviews
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