Communication and Channel Systems in Tourism Marketing

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What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research...

Format:Paperback

Language:English

ISBN:1560245816

ISBN13:9781560245810

Release Date:March 1994

Publisher:Routledge

Length:274 Pages

Weight:1.12 lbs.

Dimensions:0.7" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Language Arts

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Communication and Channel Systems in Tourism Marketing

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