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Hardcover Communicating Globally Book

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ISBN: 0844225223

ISBN13: 9780844225227

Communicating Globally

by Philip J. Kitchen, Don E. Schultz, Philip Kitchen

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Book Overview

Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders. This book answers that need by... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0844225223

ISBN13:9780844225227

Release Date:April 2000

Publisher:McGraw-Hill Companies

Length:280 Pages

Weight:1.27 lbs.

Dimensions:1.2" x 6.4" x 9.3"

Related Subjects

Business Business & Investing Communications Direct Economics Exports & Imports Global International Marketing Skills

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Communicating Globally: An Integrated Marketing Approach

Published by Thriftbooks.com User , 24 years ago

Communication is one of the keys to success in a global environment. By taking an integrated approach to conduct marketing or communication is a very effective way to win the battle (no matter what kind of industry you are). It's worth to read this book.

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