Communicating Fashion Brands: Theoretical and Practical Perspectives

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This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful.

Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in...

Format:Hardcover

Language:English

ISBN:113861355X

ISBN13:9781138613553

Release Date:March 2020

Publisher:Routledge

Length:172 Pages

Weight:1.15 lbs.

Dimensions:0.8" x 6.3" x 9.3"

Related Subjects

Business Business & Investing Social Science Social Sciences

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Communicating Fashion Brands: Theoretical and Practical Perspectives

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