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Commitment in Geschäftsbeziehungen: Konzeptualisierung Und Operationalisierung Für Das Business-To-Business-Marketing [German]
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Samy Saab erarbeitet ein Konzept zur Messung des Commitments in interorganisationalen Gesch ftsbeziehungen. Er identifiziert die Dimensionen "Beziehungswert," "direkte Wechselkosten" und "sunk costs"... This description may be from another edition of this product.
Format:Paperback
Language:German
ISBN:3835008137
ISBN13:9783835008137
Release Date:June 2007
Publisher:Deutscher Universitatsverlag
Length:290 Pages
Weight:0.82 lbs.
Dimensions:0.7" x 5.8" x 8.3"
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