Commercializing Childhood: Children's Magazines, Urban Gentility, and the Ideal of the Child Consumer in the United States, 1823-1918
(Part of the Studies in Print Culture and the History of the Book Series)
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Long before activists raised concerns about the dangers of commercials airing during Saturday morning cartoons, America's young people emerged as a group that businesses should target with goods for sale. As print culture grew rapidly in the nineteenth century, enterprising publishers raced to meet the widespread demand for magazines aimed at middle- and upper-class children, especially those whose families had leisure time and cultural aspirations...
Format:Paperback
Language:English
ISBN:1625341911
ISBN13:9781625341914
Release Date:September 2015
Publisher:University of Massachusetts Press
Length:272 Pages
Weight:0.15 lbs.
Dimensions:0.8" x 6.1" x 9.2"
Grade Range:Postsecondary and higher
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