Commercial Culture: The Media System and the Public Interest

If you want to understand the relationship between advertising and mass media, this is the book you need to read. Dr. Bogart's basic thesis is that media is so central to our lives that its future direction should not be left exclusively to the marketplace. This proposition may surprise some considering Dr. Bogart spent most of his working career as a advertising strategist and market researcher. This book will have a permanent - and prominent - place in your library