Color - Messages & Meanings: A Pantone Color Resource

This is an excellent resource for those who have the desire to understand how color can be used to relay powerful messages. The graphics in this book are crisp and vivid. A topic which could be daunting has been presented in a way that is easily understood and absorbed by those that currently work or wish to become more acquainted with color.

I had the pleasure of attending the seminar: Future Color/Design Trends by Leatrice Eiseman. She addressed the major challenges in today's marketplace in satisfying consumers' more demanding perceived needs and desires in both styling and color. She told us color is the first thing a consumer considers when making a purchase, then shape, then words. This book is an incredible resource for trendsetting color combinations for anyone making color choices. Whether your designing a new product for the home, a retailer buying at market, a graphic designer or an artist creating a new line of stationary, you will be inspired by this Pantone color resource. Thank you Leatrice for providing this valuable color resource.

I wasn't sure what to expect from this book having already read "Communicating with color" till the pages started falling out. I really thought I was in for more of the same and I was right. HOWEVER! Leatrice, being the great color expert that she is has updated this book with newer associations and rationale behind the changes. She could've just called it; "The Pantone Guide to Communicating With Color Version 2" But how boring is that? Most people know that trends change as do ideals and views on the world around us. Because of this our affinities and associations with colors will also change. Sometimes slightly and sometimes dramatically. Most color books dont really dive into this much, they simply give you some palettes and expect you to keep using them until your clients stop calling. But with this new book not only does Leatrice give a bit more insight to color associative trends but she also ads a section about practical uses in media and point of sale (I know, I know... she kind of did in the last one too). She throws in some interesting little facts and tidbits as well as a few new color wheels for you to mill over. Granted there is a lot of the same, you could almost pull a few paragraphs straight from the last book. But as I mentioned this one is just a bit more up to date. As with the last book this is not a Pro's Guide to color association and theory. What it is, is a fantastically comprehensive guide and reference with plenty of inspirational examples and palettes for you to paw through when you need a creative kick in the pants. If your new to color theory and association, dont miss this book. If your an experienced designer like myself, you probably have "Communicating with Color" and think you dont need this one... Well you probably dont, but the updated palettes and explanations were worth it for me. Besides, she just makes good lookin books! I love having this on my desk, it's got appeal like a Com Arts Annual or something! My only gripe is that I really loved having all the color responses on one page, now they're written in more detail for each color but are found through out the book in their respective sections. The addition of detail is nice but it would've been handy to have them all located in some kind of quick reference page again. Oh and one last thing, if you didnt get "Pantone Guide to Communicating With Color", you missed a great book but this is the updated version get this... seriously, get it.

As always, another helpful book from Leatrice Eiseman. I disagree with the review that says this is more for a student than a professional. As a professional, I have always found Leatrice's combinations to be inspirational and I use the book as a constant reference. You won't go wrong with this book.

Color: Messages & Meanings: A Pantone Color Resource by Leatrice Eiseman is the second book by Leatrice Eiseman about Pantone color in my personal library. I am graphic designer, photographer and art director, and I am using this book every time. Each individual project has an emotional status and individual message. This book will help you to find the right color based on you information. It is great source for everyone who is in art, design, and photography. Every color carries the message. Leatrice Eiseman teaches us to use the language of color to improve the quality of our work and our life. The success of your design based on the right color choice is 50%. Enjoy your book.