College Sports Inc.: How Commercialism Influences Intercollegiate Athletics
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For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns...
Format:Paperback
Language:English
ISBN:1461449685
ISBN13:9781461449683
Release Date:September 2012
Publisher:Springer
Length:119 Pages
Weight:0.44 lbs.
Dimensions:0.3" x 6.1" x 9.2"
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