Cold Calling for Women: Opening Doors and Closing Sales

Cold Calling for Women is one of the most helpful books I've ever read. It starts well before the tactics of picking up the phone to include the important strategies of identifying your market, targeting the right prospects, and positioning your product or service for maximum appeal. That said, it is also extremely specific in terms of tips and techniques for handling each stage of the cold calling process - something I was formerly terrified of. By the time I finished this book, I thought "Hey - I can do this!" Let me tell you - that's saying a lot! The book is also wonderfully readable and blessedly concise. Wendy Weiss' energetic writing style makes it a fast read, and the exercises she includes motivate you to take action NOW. I read it cover to cover in one sitting - including all the exercises and note-taking - and by the time I was done, I was ready to pick up the phone and get started!

There are several glowing testimonials contained in this book; believe them all. The comparison of cold calling to a performance is as effective an analogy as you'll find. This, and the many techniques recommended therein, are reinforced throughout with exercises that construct a winning strategy for successful cold calling. Even seasoned veterans will find new approaches that work. Do not view the title as a deterrent; anyone who has to cold call (male or female) will find this book quite useful.

This is absolutely the way to learn how to sell! The author leads you step by step right down the path to becoming a successful salesperson. It’s not only what Wendy has to say about sales and cold calling, it’s how she says it. Nothing is overlooked. When I bought Wendy Weiss’ book, I thought to myself, "Okay, okay, another how-to book." As a seasoned sales person (10 years selling advertising at Conde Nast’s House & Garden magazine,) I assumed that I would be bored. Nothing could be farther from the truth. I recommend Cold Calling for Women, Opening Doors and Closing Sales for the novice, as a refresher course for experienced sales people and especially for business owners.Norma Siciliano, Speaker/Trainer Specializing in Cold Calling ...

This book was great and so resourceful, I could not keep it shut! Everything that I was worried about with making cold calls it addressed and I have been able to make effective calls and my hit rate has doubled. Any women that are in the marketing or selling business should read this book, it will payoff, trust me.

In Cold Calling For Women: Opening Doors & Closing Sales, Wendy Weiss clearly and succinctly outlines the what, why, and how of cold calling, dealing step by step and specifically with issues faced by women in sales. These gender specific issues include how women perceive themselves, how others perceive them, and the social norms of what is considered "feminine" versus the proactive approach needed for the sales pitch. Cold Calling For Women is a compendium of practical, real-world advice and will prove invaluable for the novice to telemarketing, and has a wealth of insight and information for even the more experienced saleswoman.