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Hardcover Cognitive Choice Modeling Book
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ISBN: 026204496X

ISBN13: 9780262044967

Cognitive Choice Modeling

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The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior.

Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often...

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Format: Hardcover

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