Coca-Globalization: Following Soft Drinks from New York to New Guinea
No Customer Reviews
Select Format
Select Condition 
Book Overview
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival...
Format:Paperback
Language:English
ISBN:0230603866
ISBN13:9780230603868
Release Date:April 2008
Publisher:Palgrave MacMillan
Length:275 Pages
Weight:0.75 lbs.
Dimensions:0.7" x 5.5" x 8.2"
Customer Reviews
0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
