A concise "how to" guide for coaching Generation Z (born 1995-2010) athletes. Generation Z athletes have grown up using the internet so have shorter attention spans. They are on track to be the most educated and most diverse generation yet. This novella mainly deals with coaching American football but it is applicable for coaches of any sport and even parents of Gen Zers. Chapters include but are not limited to; Be Authentic and Empathetic, Concussions,...