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Business & Investing Books > Marketing & Sales Books
Hardcover Co-Branding: The Science of Alliance Book
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ISBN: 0333760891

ISBN13: 9780333760895

Co-Branding: The Science of Alliance

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Format: Hardcover

Condition: Very Good

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Book Overview

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding... This description may be from another edition of this product.

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Business Business & Investing Economics Marketing Marketing & Sales Sales & Selling

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