The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content

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In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function-from marketing to sales and from support to recruiting-demands content. The choice is whether to make your approach to content strategic and, consequently,...

Format:Paperback

Language:English

ISBN:0135159326

ISBN13:9780135159323

Release Date:August 2018

Publisher:New Riders Publishing

Length:256 Pages

Weight:0.95 lbs.

Dimensions:0.6" x 7.0" x 8.9"

Related Subjects

Business Business & Investing Computers Computers & Technology

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The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content

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