Clean Money: Picking Winners in the Green-Tech Boom

The other would be The Coming Collapse of the Dollar, also by John Rubino. Rubino does an awesome job in Clean Money to do what he did in Collapse, he gives you a strategy for investing in an emerging market. When I read Collapse, I was blown away. His recommendations were WAY ahead of their time and 100% accurate. He earned my trust with his first book, and I'm a big fan of this book. I highly recommend it to not just environmentally conscious investors, but for anyone wanting SOMETHING to invest in with this dismal economy.

Following several economic disaster books (which, I hasten to add, proved to be prescient), John appears to be climbing out of his bunker and looking at the bright side of coming energy crises. This book is niche play. The book does not profess to aim at techies nor does it offer high-powered investors specific alternative energy investments. (Some companies are mentioned emblematically, but these are not prominent.) What the book provides is an excellent point for those starting to think about this topic. There were some funny parts that underscore the limitations of writing a book about a fast-moving area. The mention of $140-per-barrel oil seems quaint (painfully so to energy investors), and certainly the mention of Iceland's booming economy based on energy brought out a chuckle given the recent collapse of their entire banking system, but you cannot blame John for these. Overall, as in any technological revolution, progress will be explosive, focused and somewhat difficult to predict. Alternative energy companies may go through bubble territory at some point and transition to a legitimate, central part of our economy, provided the numbnut bankers haven't completely screwed up the the economy. Serious investors should start thinking about these topics; Clean Money is a good starting point.

Well written and easy to understand. Any jargon is fully explained and provides an excellent explanation to the multitude of 'green' or alternative energy sources and the current companies who are leaders in their fields. This book provides a great framework and core knowledge of the alternative energy investments that may prove to be the next great boom (bubble?) for investors especially considering the new US administration ready to take office.

John Rubino has compiled and written a new investment book, 'Clean Money: Picking Winners in the Green-Tech Boom.' The author has an outstanding track record for publishing financial books way ahead of their time. Rubino wrote "How to Profit From The Coming Real Estate Bust" when everyone was making obscene profits flipping houses and years before the implosion. He also wrote "The Coming Collapse of The Dollar" before the meteoric rise in the price of precious metals. Reading and comprehending a Rubino book is very profitable, indeed. With "Clean Money," John Rubino once again captures a potential wealth generating opportunity in the upcoming, inevitable focus on clean technology. Rubino, who also edits GreenStockInvesting.com (and DollarCollapse.com), has set his pen to the next "big thing." As the book explains, Clean Tech will be the biggest and most enduring booms of our lifetime. What we currently face- on a global scale, mind you- is a huge ecological nightmare on many fronts. Look at the headlines today (food, water, energy, climate) and you see that we are all part of this inter-dependent world that could shut down at the same time. No country will be able to neglect these concerns. Clean Money" presents a comprehensive breakdown of the different types of technologies being pursued today. Why is this important? Investors need a clear understanding of each industry and the potential pitfalls or obstacles that would otherwise impede the uneducated. "Clean Money" delivers. Rubino meticulously details information on solar, wind, geo-thermal, transportation, energy storage, biofuels, hydrogen, water and others. Within each energy source description, the author also guides the reader into choosing the right green-tech stocks. Clean Money" provides strategies to make wise choices in a tricky yet potentially prosperous era. The book discusses many ways to approach this market- even in the context of our current economic meltdown. Clean Money: Picking Winners in the Green-Tech Boom" is essential reading now and will be essential reading for years to come as these issues grow and become a raging 800 pound gorilla. Clean Money" by John Rubino will give anyone, novice or pro, a clear grasp on how to successfully navigate their financial portfolio in the years to come. I highly recommend it. Bruce D. Collins (www.brucedcollins.com) Former book reviewer on nationally syndicated Monster Radio

This book is a great summary of numerous clean technologies, spanning the range of power production (solar, wind, biofuels, geothermal, fuel cells), energy storage, energy conservation, food, water, vehicles, houses, materials, and more. John Rubino and his team must have spent an incredible amount of time digging into all the areas of clean tech, detailing their pros and cons, and surveying individual companies in each sector. (I was able to get a sneak preview and comment on the book before its publication. But when the official version came out, I immediately re-read it, because there were so many pieces of valuable information that I had already forgotten.) While I am a veteran in the field of alternative energy, I was surprised how many technologies are out there that I didn't fully know about. It can sometimes be overwhelming, or even uncomfortable, to hear about all these different technologies. But I am so glad that I now read about all these potential future developments. As an investor myself, it never hurts to have as much information as possible, and I don't even want to imagine what I would miss if I hadn't read the book. John Rubino also blends the book with great macro-economics sections and investor advice. He is one of the few people right on the money, as he had predicted the real estate bust in his 2003 book, and he was consistently recommending to avoid or short homebuilders and investment banks, as in his regular interviews on Howestreet.com. He has certainly helped me and my investor group to stay clear of some of the collapses on Wall Street this year. The current book is by no means just a promotion of all new clean technologies. On the contrary, it contains ample warnings about what can happen to overhyped technologies, what to look for, and how to avoid possible traps. It is an objective book for those interested in new technologies and investing.