Classical Rhetoric and Modern Public Relations: An Isocratean Model

by Charles Marsh

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This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as "the master of all rhetoricians,"...

Format:Paperback

Language:English

ISBN:113823382X

ISBN13:9781138233829

Release Date:October 2016

Publisher:Routledge

Length:208 Pages

Weight:0.63 lbs.

Dimensions:0.4" x 6.0" x 9.0"

Related Subjects

History Language Arts

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Classical Rhetoric and Modern Public Relations: An Isocratean Model

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