CIM Coursebook: Delivering Customer Value Through Marketing

by Ray Donnelly

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Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'
Professor Keith Fletcher,...

Format:Paperback

Language:English

ISBN:1856177181

ISBN13:9781856177184

Release Date:June 2009

Publisher:Routledge

Length:288 Pages

Weight:1.75 lbs.

Dimensions:0.7" x 7.4" x 9.6"

Related Subjects

Business Business & Investing Economics

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CIM Coursebook: Delivering Customer Value Through Marketing

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