Church Communications Handbook: A Complete Guide to Developing a Strategy, Using Technology, Writing Effectively, and Reaching the Unchurched

Although this paperback has a modest price, its 300 pages add up to a valuable resource -- a pearl of great value -- for ministers, staff members, and other persons with varied leadership roles in local churches. The book shows how to develop an overall plan and provides ample examples of ways farsighted churches are communicating effectively with their members and ways they are reaching the unchurched. It gives solid advice on advertising, media relations, and use of websites, e-mail and other offspring of electronic technology. Contributing to the five-star quality of this book are its checklists and forms to keep track of progress.