Chinese Economic Transition and International Marketing Strategy

by Ilan Alon, Shaomin Li, Barbara Ballinger Buchholz

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As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises,...

Format:Hardcover

Language:English

ISBN:1567205879

ISBN13:9781567205879

Release Date:March 2003

Publisher:Praeger

Length:352 Pages

Weight:1.41 lbs.

Dimensions:1.3" x 6.1" x 9.1"

Related Subjects

Business Business & Investing Economics

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Chinese Economic Transition and International Marketing Strategy

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