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Hardcover Children and Consumer Culture in American Society: A Historical Handbook and Guide Book

ISBN: 0313331405

ISBN13: 9780313331404

Children and Consumer Culture in American Society: A Historical Handbook and Guide

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Format: Hardcover

Condition: Very Good*

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Book Overview

Children play a crucial role in today's economy. According to some estimates, children spend or influence the spending of up to $500 billion annually. Journalists, sociologists, and media reformers often present mass marketing toward children as a recent fall from grace, but the roots of children's consumerism -- and the anxieties over it -- date back more than a century. Throughout the twentieth century, a wide variety of groups -- including advertisers,...

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