Children and Consumer Culture in American Society: A Historical Handbook and Guide
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Book Overview
Children play a crucial role in today's economy. According to some estimates, children spend or influence the spending of up to $500 billion annually. Journalists, sociologists, and media reformers often present mass marketing toward children as a recent fall from grace, but the roots of children's consumerism -- and the anxieties over it -- date back more than a century. Throughout the twentieth century, a wide variety of groups -- including advertisers,...
Format:Hardcover
Language:English
ISBN:0313331405
ISBN13:9780313331404
Release Date:December 2007
Publisher:Praeger
Length:216 Pages
Weight:1.06 lbs.
Dimensions:0.8" x 6.5" x 9.2"
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