Chief Marketing Officers at Work

by Josh Steimle

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Book Overview

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations--such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School--to startups--such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo.

Interviewer Josh Steimle (contributor to business...

Format:Paperback

Language:English

ISBN:1484219309

ISBN13:9781484219300

Release Date:August 2016

Publisher:Apress

Length:330 Pages

Weight:0.45 lbs.

Dimensions:0.7" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Chief Marketing Officers at Work

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