Chaotic Markets: Thriving in a World of Unpredictability
Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies the forces of market chaos, including technological change, globalization, and consumer behavior, showing readers how to identify those forces that can be turned to their competitive advantage. Featuring dozens of illustrative examples, of both winners and losers, and concluding each chapter with a series of questions designed...
Format:Hardcover
Language:English
ISBN:027599371X
ISBN13:9780275993719
Release Date:January 2007
Publisher:Praeger
Length:224 Pages
Weight:1.09 lbs.
Dimensions:0.8" x 6.5" x 9.5"
Customer Reviews
1 rating
Great Author
Published by Thriftbooks.com User , 17 years ago
I always enjoy reading, the text is simple and makes reading enjoyable and informative.
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