Champion of the Lark: Harold Churchill and the Presidency of Studebaker-Packard, 1956-1961
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A career engineer at Studebaker, Harold E. Churchill became president of the recently merged Studebaker-Packard Corporation in 1956, at a time when finances were shaky and an aging product line was losing ground to the Big Three. Quickly launching a program of ""realism and common sense,"" he focused the company's energies on a few selected market segments where he saw opportunities for gain. His vision for a compact economy car led to the Lark, the...
Format:Paperback
Language:English
ISBN:0786474203
ISBN13:9780786474202
Release Date:September 2013
Publisher:McFarland & Company
Length:196 Pages
Weight:0.20 lbs.
Dimensions:0.5" x 6.9" x 9.9"
Age Range:18 years and up
Grade Range:Postsecondary and higher
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