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Paperback Challenges of Digitalization for the Music Industry Book
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ISBN: 365648340X

ISBN13: 9783656483403

Challenges of Digitalization for the Music Industry

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Seminar paper from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of M nster, course: Digital Media Marketing Seminar, language: English, abstract: This seminar paper analyses how the digitalization has changed the general set-up of the music industry. By analyzing studies and data, the paper illustrates several challenges that influenced record sales...

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