Cereal Boxes & Prizes: 1960s: A Tribute & Price Guide

I hesitated at first to give this book 5 stars, on the basis that no book that lacks a narrative text deserves the highest rating. But on reflection I do feel that the pleasures of this book were so considerable as to deserve the ranking, and that a book's fun can come from photographs and memories as surely as it can come from prose composition. Anyone who is interested in popular culture, particularly the colorful, innocent, and optimistic childhood culture of the 1960s, will find this book wonderfully enjoyable. I imagine that most people will be charmed while leafing through the photographs of cereal boxes and their prizes, by following the evolution of the Sugar Crisp Bear, and noting the horrid political incorrectness of So-Hi, the Sugar Krispies mascot. But for those of us who actually grew up through this time in history, and who through this book were able to locate obscure recollections in the dim recesses of memory, it's a barrel of fun. I had forgotten all about my Captain Crunch plastic handpuppet, my Jungle Book characters, and the memory of snapping together my little Archies car, until I read this book. Other readers may well find themselves transported back to delightful memories long-ago forgotten. This book was a great present to me, and would be a fun present for anyone in my age group (mid-30s.)

The book's photography is great. All clear color photogrpahs of cereal boxes, many front and back, and their enclosed prizes. Each photo has a caption but I would like to have seen a little more text. Still, it will bring back many memories of breakfast in the 60's.

It took a long time for Scott to come up with this book on 60's cereal boxes and prizes, and it was well worth the wait! The only thing that I could have asked for is more text. I hope he goes back and write more books (on to the 70's) and restarts his Flake magazine.