Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your

People want to be like their heroes, so if their hero says they like something, they'll follow suit. "Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity" delves into how businesses get these all powerful celebrity endorsements for their products and getting their products well known. With many tips that are not stated in advertising in getting a celebrity on board, "Celebrity Leverage" is a guide that should not be missed for businesses who want to get their product moving quick.

I finished reading my review copy of this book over the weekend and highly recommend it for marketers of all stripes. Whether you are seeking to build celebrity status within your own enterprise or whether you are seeking outside celebrity endorsements for your brand this book is packed with tangible advice and is loaded with actionable ideas and references to additional resources. From product placements, celebrity endorsements and celebrity-themed events to branding yourself as an expert resource within your own niche, becoming a celebrity author in your own right or becoming the "go to" resource for media outlets that cover your space, you will almost certainly walk away with some new ideas and inspiration. Get the power of celebrity working for your brand. Jordan McAuley does a great job showing you how. ~~Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."

Jordan McCauley has written a first-rate guide to boosting your business through the power of celebrity endorsements. The book shines a welcome light on the business of celebrity. It can teach you how associating your brand and products with celebrities can increase your credibility, make your products more desirable, and even allow you to raise your prices. Based on his own experience as publisher of the Celebrity Black Book and building the highly successful [...] web site, Jordan explains in detail how you can contact celebrities and convince them to help you. The book is full of the practical details that you'll need to know to attract celebrity involvement, whether you are new to the Hollywood scene or an experienced PR or agency pro. Tactics explained in the book (often through case studies or expert interviews) include how to: - find contact info for celebrities - get past gatekeepers to reach celebrities - arrange product placement in movies, TV and videos - hire celebrities for events or endorsements The second half of the book also provides guidance on how to build your own brand to make yourself into a celebrity. Jordan suggests that writing a book, getting booked on TV and radio, and being quoted in newspapers are all additional steps toward positioning yourself as an expert and eventual celeb yourself. Valuable lessons for marketers and business owners in today's age of celebrity. Scott Fox Author, [...]