Skip to content
Scan a barcode
Scan
Paperback Celebrity Fashion Marketing: Developing a Human Fashion Brand Book

ISBN: 1032007354

ISBN13: 9781032007359

Celebrity Fashion Marketing: Developing a Human Fashion Brand

This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.

Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain...

Recommended

Format: Paperback

Condition: New

$56.72
50 Available
Ships within 2-3 days

Customer Reviews

0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured