Celebrity Capital: Assessing the Value of Fame
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Book Overview
Celebrities attract the attention of commercial interests and other public figures. They receive payments from sponsors to endorse brands. They are sought out to appear with politicians during election campaigns. They are used to promote health messages. In other words, celebrities are often perceived to possess qualities that give them special value or what we will refer to here as 'celebrity capital'. This means that celebrities are regarded...
Format:Paperback
Language:English
ISBN:1628927739
ISBN13:9781628927733
Release Date:September 2014
Publisher:Bloomsbury Academic
Length:264 Pages
Weight:0.80 lbs.
Dimensions:0.7" x 6.0" x 8.9"
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