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Hardcover Catalog Book

ISBN: 1584791039

ISBN13: 9781584791034

Catalog

Carin Goldberg, ever on the lookout for useful images for her graphic projects, acquired a mail-order catalog dated winter 1951 to 1952. This two-pound "wish book" offered Americans everything they could ever need or hope to acquire.Here, Goldberg noted, were consumer goods presented as icons: brassieres and girdles were wonders of engineering, water heaters displayed as if they were pieces of sculpture -- hundreds of pages of clothes and appliances...

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Format: Hardcover

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Customer Reviews

1 rating

not what you might expect

this is not some nostalgic look backward at the wacky and retro world of catalogs. this is a lovingly constructed paean to imagery we have all seen, but are now able to understand (with Ms. Goldberg's remarkable touch) as the art of the common object.her book is about the love of the ordinary. it is about the power of the familiar. and about a time when anonymous artists made ethereal images of the corporeal world, then assembled them into books of contemporary reality.or maybe i love it becuase it is just beautiful.
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