Cases in Strategic Marketing Management: Business Strategies in Muslim Countries

This book has a very useful introductory chapter that sets out recommendations on how Western companies have to adapt their business approaches in the Muslim world. The author also makes it clear that not all Muslim countries are created equal.The rest of the book is a series of fascinating case studies on how companies like Gillette and Disney have tackled doing business in places like Indonesia and Lebanon. There are also case studies on well-managed Muslim-run businesses like Sadafco, a Saudi food conglomerate, and Hikma, a Jordanian pharma company with operations in Portugal and the USA. There's also a fun report on the auto industry in Uzbekistan!Overall, very informative for the lay reader, though probably designed as a text for a college course.