Cases in Sport Marketing
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Book Overview
Fifteen case studies that simulate real-life situations for sport marketers/managers show students the profession in action and let them practice sport marketing concepts and strategies.
The cases have been carefully selected to represent the full sp
Format:Paperback
Language:English
ISBN:0763708631
ISBN13:9780763708634
Release Date:November 1998
Publisher:Jones & Bartlett Publishers
Length:351 Pages
Weight:1.10 lbs.
Dimensions:0.8" x 6.1" x 9.0"
Customer Reviews
1 rating
A great book by a great teacher
Published by Thriftbooks.com User , 24 years ago
Prof. Milne and Prof. McDonald do a great job in displaying the ins and outs of Marketing in the Arena of professional Sports... This book explains how basic and advanced marketing principals and practices are applied and are to be applied to the succesful marketing or a professional sports franchise. If you are a business studet or recent graduate and want a fun and rewarding career read this book and get all the info you need.
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