Cases in Public Relations Management
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Book Overview
This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today. Showcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate...
Format:Paperback
Language:English
ISBN:103216364X
ISBN13:9781032163642
Release Date:April 2025
Publisher:Routledge
Length:648 Pages
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