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Hardcover Cases in Marketing Management Book

ISBN: 0256204640

ISBN13: 9780256204643

Cases in Marketing Management

A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30... This description may be from another edition of this product.

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Format: Hardcover

Condition: Very Good

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