Cases in Marketing Management

by Kenneth E. Clow, Donald Baack, Clow

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This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods.

Cases in Marketing Management is edited by Kenneth E. Clow...

Format:Paperback

Language:English

ISBN:1412996031

ISBN13:9781412996037

Release Date:March 2011

Publisher:Sage Publications, Inc

Length:560 Pages

Weight:1.90 lbs.

Dimensions:0.8" x 7.5" x 9.1"

Related Subjects

Business Business & Investing Economics

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