Cases in Marketing Management & Strategy: An Asia-Pacific Perspective

by Ching-Tiong Tan, Siew Meng Leong, John A. Quelch, et al.

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Provides a broad-based approach to Asia-Pacific marketing case-studies. This work also includes case studies on products and services; consumer and business markets; profit and non-profit... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0135770572

ISBN13:9780135770573

Release Date:January 1997

Publisher:Prentice Hall

Length:507 Pages

Weight:1.66 lbs.

Dimensions:1.1" x 7.0" x 9.3"

Related Subjects

Business Business & Investing Economics

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Cases in Marketing Management & Strategy: An Asia-Pacific Perspective

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