Cases in Contemporary Strategy Analysis 2e
Cases for Contemporary Strategy Analysis has been developed to accompany Grant's best-selling strategic management text, but can also be used alongside other strategy texts. New, in-depth international cases. Can be used alongside the best-selling textbook Contemporary Strategy Analysis or as a stand alone text due to its broad view. Cases include Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, Amazon.Com and others.
Format:Paperback
Language:English
ISBN:0631213600
ISBN13:9780631213604
Release Date:November 1999
Publisher:Wiley-Blackwell
Length:392 Pages
Weight:1.55 lbs.
Dimensions:0.9" x 6.8" x 9.7"
Customer Reviews
1 rating
Nice work by Grant and Neupert
Published by Thriftbooks.com User , 23 years ago
I use Cases in Contemporary Strategy Analysis in my Capstone course (final course) for my MBA graduate students. It provides them with excellent insight into corporate decision making and strategic planning processes. The case studies are interesting and rich for discussion. My only criticism is the world of business is so fast paced. I would have like to see an internet site or CD ROM with more current information on the companies. Many of the organizational case studies were dated 1998. A myriad of financial, economic, marketing, and strategic changes occurred since the printing of the text. Overall, I recommend the book for textbook use.
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