Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

by Edd Applegate, Art Johnsen, Edd Applegate

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Book Overview

Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive,...

Format:Hardcover

Language:English

ISBN:0742538354

ISBN13:9780742538351

Release Date:October 2006

Publisher:Rowman & Littlefield Publishers

Length:232 Pages

Weight:1.45 lbs.

Dimensions:0.8" x 7.6" x 9.3"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Commerce Economics Management Management & Leadership

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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

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