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Business & Investing Books > Marketing & Sales Books
Paperback Cases in Advertising Communication Management Book
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ISBN: 0131161385

ISBN13: 9780131161382

Cases in Advertising Communication Management

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Format: Paperback

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Book Overview

A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries.... This description may be from another edition of this product.

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Marketing & Sales Textbooks

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