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Hardcover Cases about Redefining Global Strategy Book

ISBN: 1422127222

ISBN13: 9781422127223

Cases about Redefining Global Strategy

In Cases about Redefining Global Strategy, Pankaj Ghemawat and Jordan Siegel have assembled 26 full-length case studies as a resource for active learning about the nature of cross-border differences and strategies. As technology innovation globalizes markets and firms, management education must adopt a truly modern perspective on globalization--one that illuminates differences across borders rather than emphasizing similarities and imposing...

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Format: Hardcover

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