Cars and People: How to Put the Two Together

The negative review by Max Powers is from the same spammer that beefs up the positive reviews for "Selling Cars" by Patrick Davis. Beware, this is marketing, not honestly. Stay away from Patrick Davis and his army of review spammers.

This book came to me like no other form of sales training I have run across. By fax from a peer at another dealership, in the middle of a hectic day, I read "Man! Buy this book. . ." They say word of mouth is the best form of advertising. They are right. Here I have been in the auto business for quite some time. I haven't found a "book" worth the paper it had been printed on prior. Then my friend says he has and I go ahead and pick up a copy. All I can say it "WOW!" It's not new and improved. It's exactly what we do, but the insight as to how and when and why we do the things we do, brings the subconscious together with the consious and I am shutting deals with simple statements, unaware how I didn't "know" this stuff before. Now it's on the tip of my tongue and each phrase or story I repeat as if they are my own. My sales team is stronger. We just had our biggest month (a February!) in my 10 year history of running a team. I had to pick up six copies for them, so I logged on and figured I'd leave a message. You want to learn how to sell cars? Buy this book. You know how to sell cars? Buy this book. You don't think you can learn anything from a book that teaches you how to sell cars? Buy this book and you'll know if you're right.

I have been in the business for over 4 years,I have been down for a year due to an accident so I decided to check this out to refresh my mind on the whole car selling process for when I get back on my feet...my first reading was straight through! All the steps & concepts are workable and very useful.The car business can be a wonderful place to be,I'm under 25 & have made as much as $12K in one month,not bad for someone with no college,eh? This book takes you through all the steps needed to effectively close a sale,and focuses on a mistake most newbies make...rushing through the sale! Mr.Ziegler states that you should never skip a step just so you can have the customer in & out,sure you may get the customer to buy 20 minutes after shaking hands with him,,,but think back on the customers you rushed into your office only to have them back out of the deal!I have made that mistake as well and just chalked it up to a flaky Mr. Customer...NOT SO! It was my fault for trying to rush the sale and skipping steps. That is only one of the lessons you will learn reading this book,follow these steps presented and use the advice given and I promise you will do very well. This book will teach you an effective systematic approach to selling an Automobile from start to finish,never be confused again by not knowing what needs to be done from you!...you will now be able to take control of your customer as well as take control of your income! Good luck & happy reading,you won't be disappointed in this book! Rob

I wanted a change. The kids are in school and I found myself bored. After reading the ads every day, cleaning the house for the billionth time and seeing the same people who I don't actually get along with yet they passify my time, I decided to do something about it. I took a job selling cars at the begining of the school year (August 2004). I didn't do poorly, but I was lost. Being a female, nobody would help me. Maybe it was being a new salesperson. I found a website that offered this book, read it and filled in the blanks. There is so much information that isn't spoken in the car business. I was thinking of quiting after the first month when I picked this book up. Not only didi I finish the month of September strong, my October I was the top sales person. Everybody wants to know what "my secret" is. I just told them that I listen well. I'll tell you, though, this book is it. Clear, clean, usable, friendly read. If you are now in the car business or have ever wanted to change careers to try something new, buy this book before you do anything else. Read the book as it tells you some things I wish I knew before I took the job at the dealership I am at now. Then, make the leap. Buy the book and make the leap the same month. Good luck and see you on a dealer trade!