Career Intensity: Business Strategy for Workplace Warriors and Entrepreneurs

If you are thinking about starting your own business, I highly recommend this book. Career Intensity is a motivational how-to guide to taking control of your career. While the author is clearly partial to entrepreneurship, I agree that starting a business is the best way to control your own destiny. I found David Lorenzo's idea of building a personal brand to be particularly fascinating. It is a concept that recent graduates and seasoned professionals should both take seriously. Career Intensity offers many useful tips and tactics to help you build a successful career.

Career Intensity is more than a book, it's a GUIDEBOOK to help you take your career from boring to blazing, in easy to understand and implement ways. If you're looking to amp up your career, you MUST READ Career Intensity. Many books promise great things; this book actually delivers on them. Read and implement this book in June; see results in July! WOW!

This book is a must for anyone thinking about becoming an entrepreneur. It provides great insight into the key success factors of selling yourself and your business. The chapters on building a personal brand, creating buzz and mastering persuasion are worth the price of the book. This is a fantastic how-to manual combined with positive inspirational stories of real people everyone can relate to.

I read the author's blog everyday and I was really looking forward to the release of this book. I was not disappointed. This book is terrific. This is a how-to manual for running your career - and even you life. I say this because many of Lorenzo's ideas can be applied to several aspects of life. When you first sit down and begin to read the introduction, you feel like you are having a conversation with a friend. This tone continues throughout the entire book. Lorenzo is positive, upbeat and very focused on helping you make the most of what you have to offer. My favorite parts of the book were: 1. The information on personal branding. This is outstanding advice. We all need to remember that perception (of us) is reality. 2. Creating buzz. This section appears to be designed for entrepreneurs but even people who work in the corporate world will benefit from the way the author breaks down word of mouth. 3. Preparation. This section is a goldmine of information for anyone who ever attends a meeting. Seth Godin was right. On the back cover he says that the first chapter of this book might be the most important thing you read this year or even this decade. I agree. I am going to recommend that my company give this book to every new hire and college intern. Maybe even some of us old-timers can learn a thing or two from Lorenzo's insight.

This is easily the best career book I have ever read. It is more like a personal marketing handbook. College graduates and mid-career professionals will all benefit from the wisdom contained in this short powerful book. The author takes some tried and true business principles and applies them to the careers of individuals. This is a great idea. If it works for a business, why can't it work for a person? I found the book to be an easy, quick and enjoyable read. My only "knock" on it (and it is a minor one) is that I was looking for some action items after I finished reading it. The book had me so inspired that I wanted to go out and make changes in my career right away but I didn't know where to start. This might be by design - Can anyone say Career Intensity workbook? Somehow I see one in our future. I highly recommend this book to anyone who wants to be successful. Even if you're happy in your career, this book is a must read.