Car Launch: The Human Side of Managing Change
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Book Overview
How does innovation really take place within a company? What kind of impact does innovation have on employees? Does it bring employees and managers closer together or cause strife? These are some questions answered in the new Oxford series, The Learning History Library. Each book gets inside a company at a crucial time of change, offering a unique opportunity to see innovation from the inside out. Created and edited by George Roth and Art Kleiner, the learning history library uses an imaginative format to shape and narrate a story of major intro-firm transition. Oxford University Press is pleased to announce the first volume in this exciting new series, Car Launch: The Human Side of Managing Change, which explores the ups and downs of product development in today's volatile automobile industry. Told in the words of the people directly affected, it includes commentary by the authors and other observers, presenting a subtle and lively understanding of corporate change.
Format:Hardcover
Language:English
ISBN:0195129466
ISBN13:9780195129465
Release Date:August 1999
Publisher:Oxford University Press, USA
Length:256 Pages
Weight:1.50 lbs.
Dimensions:1.1" x 7.8" x 9.6"
Related Subjects
Automotive Business Business & Finance Business & Investing Business Communication Communications Economics Engineering Industrial Industries & Professions Industry Information Management Management Management & Leadership Production & Operations Skills Technology Textbooks TransportationCustomer Reviews
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