Car Guys vs. Bean Counters: The Battle for the Soul of American Business
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Book Overview
A legend in the car industry reveals the philosophy that's starting to turn General Motors around. In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the...
Format:Hardcover
Language:English
ISBN:1591844002
ISBN13:9781591844006
Release Date:June 2011
Publisher:Portfolio
Length:241 Pages
Weight:0.94 lbs.
Dimensions:1.0" x 5.7" x 8.3"
Age Range:18 years and up
Grade Range:Postsecondary and higher
Customer Reviews
1 rating
Very interesting
Published by Mb , 2 years ago
Well written and interesting
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