Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands

by Libby Gill

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Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate,...

Format:Hardcover

Language:English

ISBN:113727851X

ISBN13:9781137278517

Release Date:August 2013

Publisher:Palgrave MacMillan

Length:234 Pages

Weight:0.95 lbs.

Dimensions:0.9" x 6.4" x 9.5"

Related Subjects

Business Business & Investing Economics Science Science & Math Science & Scientists Science & Technology

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Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands

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