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Paperback Capitalising on Culture, Competing on Difference: Innovation, Learning and Sense of Place in a Globalising Ireland Book
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ISBN: 1842181491

ISBN13: 9781842181492

Capitalising on Culture, Competing on Difference: Innovation, Learning and Sense of Place in a Globalising Ireland

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After two decades of exceptional economic growth and cultural change, Ireland faces the greatest challenge yet: creating a sustainable competitive advantage to guarantee its success in the future. Finbarr Bradley and James Kennelly recommend a renewed sense of national identity as social and cultural capital to maintain and enhance Ireland's economic development.

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Format: Paperback

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